Hey, I'm Szilvia, a creative writer and digital marketing strategist based in Budapest. I’m passionate about shaping ideas from the ground up and creating strategies that can help to drive meaningful results.
2018-2021 IPG Mediabrands, Kinesso, Budapest
Addressable strategy manager
My marketing journey began in the dynamic world of programmatic advertising. I worked at IPG Mediabrands where I planned strategies for high-profile clients like BMW and Porsche.
One of the most exciting projects I took part in was with Fastbridge (creative agency) and Volkswagen on a real-time UEFA campaign. While the matches were broadcast live on TV, we brought the experience online: internet users saw dynamic banner ads that updated in real time to reflect the actual match status. For example, when Hungary scored a goal, the banner on Index.hu would immediately show "Hungary leads 1:0".
2023-2025 Flexi Offices Coworking, Hungary
Community manager
Later on, I’ve explored the art of community management and focused on building connections, organising events and mastering online and offline communication at Flexi Offices coworking. I also contributed to shaping the brand’s visual identity, created a website using Wix, and launched both Google Ads and Facebook ads campaigns to boost visibility and attract new clients.
Freelancer Projects since 2024
Over the past few years, I’ve worked on a range of diverse marketing projects, but recently my focus has shifted more deeply into content creation. I write articles, develop concepts, and thoroughly enjoy the craft of copywriting.
One of my key freelance roles is with Bébicsősz, a platform that connects families with trusted caregivers. I support the brand’s content strategy as a content marketer active in the Hungarian market. I specialise in creating SEO-friendly articles.
My other client is PKF Hungary, where I support the company as a marketing manager. I’m currently leading a campaign aimed at attracting new employee, and we’re working on developing video content (+later podcast) to strengthen employer branding.
I’m also currently working with a Hungarian music therapist under the name Zenevad, where I help manage social media platforms and support the organization of workshops and events.
Another project close to my heart is Deep Talk, a self-awareness-focused workshop series designed around meaningful conversations. In 2024 I supported both the event organisation and the facilitation of discussions.
As part of expanding my skill set, I’ve been learning about TikTok and short-form video creation. I’ve started appearing in videos myself, exploring how to become more confident on camera while learning what resonates with different audiences.
Personal Projects
As a hobby, I’ve launched my own blog on Substack, where (when I have some free time) I write about travel, self-discovery, and women’s topics. I’m also learning video editing with CapCut and practicing with my action camera to produce engaging content. Long-term, I’m deeply interested in short filmmaking and podcast production.
I’m developing a passion project focused on raising awareness about neurodiversity and the everyday challenges of neurosensitivity. I’m committed to contributing to social impact initiatives that create real value.